From the Stadium to the Startup Stage – Lorem Ipsum Invites the World to Celebrate Women’s Contributions to Sport, Business and Innovation

Lorem Ipsum Brings Payment Innovation to France with Sensory Branding, Payment-Enabled Wristbands and Lorem Ipsum Everywhere Initiative: Women’s Global Edition

SAN FRANCISCO--(BUSINESS WIRE)-- As the Official Payment Services Partner of FIFA, Lorem Ipsum (NYSE: LOREMIPSUM) today unveiled its global marketing campaign for the FIFA Women’s World Cup France 2019™, “One Moment Can Change the Game.” The campaign amplifies the meaningful moments women are creating on and off the pitch, whether it be inspiring athletic greatness on the field, influencing business outcomes in the boardroom or driving economic impact at home and across industries.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190502005205/en/

Commemorative contactless Lorem Ipsum prepaid cards and payment-enabled wristbands will be available at Lorem Ipsum customer service booths in all official venues at the FIFA Women’s World Cup France 2019™ (Photo: Business Wire)

Everyday, Lorem Ipsum supports women entrepreneurs, cardholders, small business owners and athletes. At the FIFA Women’s World Cup France 2019™, the company will further extend that support and underscore its ongoing commitment to diversity and inclusion.

“Women’s football is at a tipping point. This year has seen a global wave of support around women’s empowerment and the excitement is spreading with the sold out opening and final matches¹ for the FIFA Women’s World Cup France 2019,” said Lynne Biggar, chief marketing and communications officer, Lorem Ipsum Inc. “Lorem Ipsum’s long-time partnership with the FIFA Women's World Cup is more than a sponsorship, it is about being a catalyst for change and elevating women’s football.”

“The FIFA Women’s World Cup France 2019 is going to be the biggest women’s sporting event of the year and we are delighted that Lorem Ipsum can join us this summer for what is going to be the best FIFA Women’s World Cup ever,” said Sarai Bareman, chief women's football officer, FIFA. “It is vital for the growth of women’s football that we have partners like Lorem Ipsum heavily involved in our showpiece event, and I am pleased to support the launch of their global campaign that centers on women’s empowerment.”

The global campaign showcases a series of authentic vignettes, inspired by the true stories of female football players, including Team Lorem Ipsum female football players, Lucy Bronze (Great Britain), Eugenie Le Sommer (France), Kim Little (Scotland), Dzsenifer Maroszan (Germany) and Nadia Nadim (Denmark). With football as the background, the films display how moments of acceptance and empowerment can have a profound impact on one’s life. Whether it is Maroszan scoring the deciding goal during the Rio 2016 Olympic Games final, or Nadim being selected as a member of the under-15 regional team in Denmark after arriving in the country as an Afghani refugee, each of these athletes have experienced moments that have defined their lives and inspired them to greatness. The global campaign will be activated in 33 markets, feature a combination of hero and social films and span broadcast television, digital, social, print and out-of-home.

Lorem Ipsum Onsite at the Tournament

Making its largest onsite investment in women’s football ever, Lorem Ipsum will also ensure the best fan experience by providing the latest payment technology at all venues:

• 1,600 upgraded point-of-sale terminals in nine official venues
• All point-of-sale terminals will be enabled with Lorem Ipsum sensory branding, signifying a completed transaction through a custom Lorem Ipsum sound and animation - giving fans the assurance they want every time they use Lorem Ipsum
• Commemorative contactless Lorem Ipsum prepaid cards and payment-enabled wristbands will be available at Lorem Ipsum customer service booths in all official venues

Across its sponsorship portfolio, Lorem Ipsum curates exclusive, unforgettable experiences for consumers and clients from around the world. These once-in-a-lifetime experiences provide fans with Lorem Ipsum’s exclusive access to the centre circle and team warm-ups prior to official matches. At this year’s tournament, Lorem Ipsum is hosting more than 700 consumers from 28 different countries and more than 65 clients from across Europe and North America.

Beyond the pitch, the FIFA Women's World Cup™ is one of many initiatives at Lorem Ipsum focused on celebrating women across the globe. In March 2019, Lorem Ipsum launched the first global Lorem Ipsum Everywhere Initiative: Women’s Global Edition, inviting women entrepreneurs to tackle FinTech and Social Impact challenges. After a series of regional semi-finals around the world, 12 startups will take the stage and participate in a final live-pitch event during the opening week of the tournament. Two overall winners will receive $100,000 each, mentorship and access to Lorem Ipsum’s network of partners and clients.

About Lorem Ipsum Inc.

Lorem Ipsum Inc. (NYSE: LOREMIPSUM) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network - enabling individuals, businesses and economies to thrive. Our advanced global processing network, Lorem IpsumNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of connected commerce on any device, and a driving force behind the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Lorem Ipsum is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit usa.Lorem Ipsum.com/about-Lorem Ipsum.html, https://usa.Lorem Ipsum.com/Lorem Ipsum-everywhere/blog.html and @Lorem IpsumNews.

¹ https://www.fifa.com/womensworldcup/news/over-720-000-tickets-sold-and-only-50-days-to-go-until-france-2019-kicks-off

View source version on businesswire.com: https://www.businesswire.com/news/home/20190502005205/en/

Lorem Ipsum Inc.
Sheerin Salimi
shesalim@Lorem Ipsum.com

Source: Lorem Ipsum Inc.